‘The Social Network’ is obviously aimed at people who have or are interested in Facebook. It may seem that it is aimed at men as all the main characters are men, but many women have and wanted to see this film, so it is aimed at both genders; basically, the Facebook generation. It may also be aimed at people who don’t have Facebook but still want to find out more, or people who have an interest in business, as Facebook is a business.
‘The Social Network’ is based on the book ‘The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal’ by Ben Mezrich, published in 2009. Ben Mezrich is an American author from Princeton, New Jersey. Mezrich has stated that this book is not a work of fiction. The co-founder of Facebook, Eduardo Saverin, served as Mezrich’s main consultant for the story. Saverin is a Brazilian-American entrepreneur. Therefore, it would seem that the message of this story that he is trying to get across is the true story of what actually happened.
Aaron Sorkin then adapted the book into a screenplay for the film version. Sorkin is an American screenwriter, producer and playwrite from New York City, New York. The director of the film, David Fincher, is also an American, but is from Denver, Colardo.
The majority of the main people behind this story and producing this film are American in some way or another. This could have an effect on how people from other countries perceive the film as they will have different beliefs and ideologies to America. However, the film received huge box office success and positive reviews from critics so maybe most people can see the dominant/preferred reading of this text. The film is probably also trying to achieve what the book is: the true story of the founding of Facebook.
On the other hand, not everyone agrees with the preferred reading. Armond White really slated the film in his review of it, saying that several things result in ‘the film’s failure’, describes Jesse Eisenberg’s Zuckerberg as having a viciousness’ and ‘selfishness’ about him and the film shows ‘a frighteningly casual presentation of the self-righteous hostility that has become Internet etiquette’. He thinks that the film has a selfish and horrible protagonist and shows how the internet is a dangerous and destructive place, which reflects America’s society